Rubber Chemicals Industry Need to Establish International Marketing Model
In 2011, the total production of rubber chemicals in China reached 820,000 tons, accounting for more than 70% of the total global production, of which 30% are exported to all over the world, and the proportion of exports is rising year by year.
Firstly, the rubber chemicals business marketing model.
A large number of China's rubber chemicals business, the uneven production management level, low barriers to entry, and vicious competition in the industry is characterized. 80% additives manufacturers of products by domestic and foreign agents to achieve sales, most of the agents and then through two or three distributors to end customers. End customers therefore a natural barrier between the manufacturer, the quality problem, due to the complex aspects of the problem can not be resolved, leading to customer generated many questioned the Chinese production of additives, additives industry is restricted to a certain extent development.
Secondly, straight through the establishment of an international marketing model.
In recent years, the global tire manufacturers, the procurement center of gravity has been gradually toward China, looking for timely delivery, stable quality, excellent service reputation, rubber chemicals suppliers, and the establishment of the strategic partnership a win-win situation. From the the growth process point of view of the rubber chemicals business of domestic top ten, who as soon as possible through supply and demand relationship established with major international tire companies will seize the opportunity.
Finally, to build international brands of rubber chemicals.
Flexsys LANXESS hundred years is a huge influence in the global, but with the rise of China's rubber chemicals industry, rubber chemicals in China more and more influence on the world stage. In recent years, China's rubber chemicals the booming brand building, many rubber chemicals business to increase investment in brand building, and achieved gratifying results. The foreseeable future, China's rubber chemicals business will be the emergence of a more famous brand and world famous.